Improve your results
The levers that actually move acceptance, reply, and meeting rates — in order of impact.
1. Sharpen your ICP
Targeting quality beats everything else. If the wrong people receive your requests, no message will save the campaign.
- Review the Leads tab: are the people at Qualified genuinely who you want to talk to? Spot-check ten of them.
- Tighten job titles, industries, company sizes, and geography in Flow, or just tell your Ninja what to change: "only target founders and heads of sales at companies under 200 people."
- Exclude what you don't want as much as you include what you do — competitors, students, freelancers, whatever doesn't fit.
Targeting edits apply to future sourcing, not to leads already evaluated. See Change your targeting.
2. Fix your own LinkedIn profile
Before accepting, prospects look at you — not your message. A weak profile quietly caps your acceptance rate no matter how good the outreach is.
- Photo: a clear, professional headshot — friendly and human, just you. No logos, no empty silhouette.
- Headline: make it about you and your expertise — who you are and what you know. Keep it off sales: it should not pitch your company, your product, or your offer. A headline that reads like an ad lowers acceptance; one that reads like a credible peer raises it. "Supply-chain operator — 10 years in freight & logistics" builds trust; "We cut your freight costs 20% — book a call" repels it.
- About and experience: enough substance that a stranger trusts you're real and relevant.
This is the highest-return thirty minutes you can spend on the product.
3. Let your Ninja handle the messaging
Writing messages that land is the core of what your Ninja does — you don't have to craft them. It already tailors each one to the reader; your job is just to give it a little to work with.
- Give your Ninja a bit of business context once — who you help, the problem you solve, a proof point or two, your booking link. That's the main thing it needs from you.
- Optionally set a few learned rules for tone or hard limits ("never open with a compliment", "keep messages under 60 words"). Set them once and they apply forever.
- You don't need to write or heavily rewrite drafts. In review mode you can tweak one if you want, but the point is that your Ninja writes them for you.
4. Be patient and consistent
Prospecting compounds. Accepts arrive within days, replies over one to two weeks, meetings over several weeks — see Results timeline and benchmarks. The accounts that win are the ones that keep sending steadily and give each change one to two weeks before judging it. Restarting your targeting every few days resets the flywheel to zero.
What NOT to do: crank the volume
When results feel slow, the tempting move is "send more." Resist it.
- More requests to the wrong people means a lower acceptance rate, and low acceptance rates make LinkedIn more likely to restrict your account.
- Your daily allowance is capped on purpose, and LinkedIn's own weekly invite limit caps it regardless. See LinkedIn safety.
- Every lever above raises results per send. Volume just raises spend of a limited resource.
If you've worked through all four levers and results are still flat after a few weeks, contact support — we're happy to review your account with you.