Glossary
Canonical terminology for all public documentation. Every doc uses these exact terms — never synonyms, never internal names.
Product & surfaces
| Term | Definition |
|---|
| The Sales Ninja | The product: an AI prospecting agent that works on your LinkedIn account — it finds people matching your targeting, sends connection requests and messages, and hands you warm leads to close. |
| Your agent | The AI worker attached to your LinkedIn account. One agent per LinkedIn account. It works in the background — you don't need to keep any tab or app open. |
| Your Ninja | The in-app chat assistant (chat bubble) — how you talk to your agent. Ask it anything about your account, your leads, or your results; use it to change targeting, adjust rules, and give standing instructions. |
| Dashboard | The home tab: your funnel numbers, recent activity, and KPIs. |
| Leads | The tab listing every person your agent has sourced for you, with their current pipeline stage. |
| Flow | The tab where your outreach campaign lives: targeting (ICP), message guidance for each step, and settings. A flow describes how the agent prospects. |
| Chrome extension | The Sales Ninja browser extension. Used once during setup to securely connect your LinkedIn account. After setup, the agent works server-side — the extension does not need to stay open. |
Pipeline stages (exact labels used in the app)
| Stage | Meaning |
|---|
| Sourced | The agent found this person while prospecting. Not yet evaluated. |
| Qualified | The person matches your targeting (ICP) and will be contacted. |
| Not qualified | Evaluated and excluded — doesn't match your targeting. They stay visible in Leads so you can sense-check decisions. |
| Connection sent | A LinkedIn connection request has been sent to this person. |
| Accepted | They accepted your connection request. They are now a 1st-degree connection. |
| Message prepared | The agent has drafted the first message. In review mode it waits for your approval; in auto mode it's queued to send. |
| Replied | The person answered one of your messages. All automated follow-ups to this person stop immediately. |
Concepts
| Term | Definition |
|---|
| ICP (Ideal Customer Profile) | The description of who you want to reach: job titles, industries, company sizes, geography, and any custom criteria. Your agent sources and qualifies against it. |
| Lead | A person your agent sourced for you. Every lead sits at exactly one pipeline stage. |
| Qualification | The agent's evaluation of a sourced person against your ICP, done before any outreach. |
| Connection note | The short text that can accompany a LinkedIn connection request. Your Ninja sends requests without a note — blank invites get accepted more often. |
| Cadence | The timed sequence of follow-up messages after a connection is accepted. A reply from the lead stops the cadence for that person. |
| Review mode | Messages wait in To Review for your approval before sending. |
| Auto mode (auto-send) | The agent sends prepared messages itself, following your rules and limits. |
| To Review | The queue of drafted messages waiting for your approval (review mode only). |
| Learned rules | Standing preferences you've taught your agent via your Ninja ("never contact competitors", "always mention our booking link"). They persist across all future outreach. |
| Daily allowance | The maximum number of connection requests your agent sends per day. Kept deliberately low to protect your LinkedIn account. |
| Warm-up | The first days on a new account, when the agent ramps volume up gradually — lower activity early on is intentional, not a malfunction. |
| Weekly invite limit | LinkedIn's own cap on connection requests per week (roughly 100–200 for most accounts). It resets every Sunday. Your agent paces itself to stay safely under it. |